- December 25, 2017
- Posted by: pblafrica
- Category: Blog
I bumped onto this duckling floating on water in a pond and it amazed me. It is unimaginable how an object with a higher density than water can float. But then, basic science taught us that ducks have webbed feet and hollow bones that enable them to float. And hence, aware of this advantage, they ride on it to survive by floating on water and this helps them reach food sources. Amazing, right?
Earlier this year, I tried my hand in coaching. I asked around and quickly assembled a team to help organise an event for training would be entrepreneurs. From our analysis, it was going to be an outright success.
And so we went about researching and creating great training material, together with shopping for a an appropriate venue. Once we settled on one, we put up the posters for people to sign up. The reception was overwhelming.
We knew it would be an easy sail now that we had reached a wide spectrum of our target audience with our call.
Then came the day of training. We went there an hour earlier and arranged the furniture for the participants and set up the projector and laptop ready to start off. Then the countdown began to the zero hour. To our astonishment, no one came over. We chose to delay for another half an hour lest some may have been caught up in the notorious traffic jams since it was a working day. Only three turned up and left excusing themselves that they were going to catch some snack and get back!
At the end of the day, we went back home dejected and heartbroken. Our initial investment returned a nil return. Actually we were running at a loss since we could not recoup even a cent of our investment.
When I settled back I reviewed the reasons why I had failed and what I could learn from the whole experience. I realised I went into it full throttle rather than utilise the few resources I had to reap maximum benefits.
Most of us entrepreneurs have this tendency of investing a lot without realising that there is a way you can execute certain tasks to reap maximum output with minimum input. This technique where one uses minimal resources to realise much more returns in output is called leverage.
Nature has the greatest lessons on how to leverage. If we could bio-mimic ants, for instance, we can learn how best to use the littlest of resources to achieve much. Ants are minute creatures but through proper organisation and elaborate communication systems, they are able to build magnificent anthills that inspire architecture designs of modern buildings like their ventilations systems.
For instance, why invest a lot of financial resources to undertake marketing when in actual fact, you can dwell on referrals to sell? You can imagine how effective and powerful positive word of mouth can work for you if you leverage that. For marketing too, one can utilise their social connections to build a brand over time and maximise on the brand to enhance product penetration.
For us, we learnt the hard way that we need not strain to achieve much. A little tweaking of a technique, a little thinking through would almost always deliver maximum results. For the purpose of reaching out, we restrategised and started social media branding to entrench ourselves in the minds of our target audience. As a result, we have been rolling out our coaching programs at almost zero cost.
Do you still want to be that duck?
Do you in any way need to learn more about how to undertake leverage in business? Maybe learn how to leverage branding, networking and coaching relationships? We have designed a Passion to Profit Online Masterclass Program to address this need and much more.
Hit the link below to enter your email address and select submit and we will get back to you on how to enrol into the program. It will transform your idea of entrepreneurship. That, we can guarantee!