How To Be Known

Recently, I read a really encouraging snapshot of some corporate news- that McDonald Mariga has been appointed the Brand Ambassador of Safaricom Kenya Limited, Kenya’s top corporate and flagship telco and Fintech Company. The worth of the contract was undisclosed but I bet it was some good dough!

And I thought to myself, how comes Mariga was picked. Why not you, or me? At the end of the day, it was not because Mariga was the first Kenyan to play in the English Premier League. There must have been something that out of all the international starts our dear country has; it picked on only one  Mariga. It is his brand. The Mariga brand is what makes any corporate worth its salt is able to pour millions of shillings just to be associated with it.

I did a book on passion and I was amazed at the many prominent personalities who have employed the power of passion in the attainment of their life dreams. Take for example Michael Jordan. He is agreeably the best basketballer of all time. But apparently, he earns much more than the full time employees of Nike who work in its Malaysia factory eight hours a day, yet he has never been in the site for more than a few hours on any day. You would ask yourself how? He has apparel with his signature name and by playing his sport well, he endears himself to his fans and this in turn boosts his sales. In actual sense, he commands his payroll. And there are many examples of people who have discovered their passion and employed it to earn as per their life dreams.

To get back to the start, we ought to ask ourselves what really matters in life. Most of us are concerned with how the world perceives us. To most therefore, what is crucial is being accepted by the world. We always want to be seen to belong so that we are accepted into the social circles we hang out with and in effect, earn psychological satisfaction.

The more the reason we allow the external environment to influence us to an extent that we lose track of our reason for living and we ape others to live their dreams. I know of several acquaintances who had bright ideas for life but when they started out and got carried away by other people, they chose to abandon their life dreams and started copying what others were doing and got lost. Actually they have failed. It is a fact that one cannot ape another and succeed. The underlying reason is that each of us is wired differently and hence, therefore, our abilities are distinct. By copying another, one abandons his strength for the other and that is how they fail since they cannot perform as the originator of the idea.

But the worst cause of failure is lack of focus. I have seen many urge about the merits of undertaking several life dreams at nice. But it has been proven these serial dream chasers have slim chances of success. Focus gives you power to concentrate on one line of pursuit, learn to execute it perfectly and deliver.

It all is underscored by the reason why you exist. It is time we sat down and did an honest evaluation in order to better appreciate ourselves. Why do you live? Once you understand the reason why you exist, you will strive to live for that reason and that is when passion is created. You can only derive power from passion if you truly have discovered the reason why you exist. And that is what makes winners like Mariga to be who they are winners. A winner in life does not need to prove to be someone. His passion shows him to the word why he is and becomes his brand. Even businesses whose underlying principles of operation are values are the ones that become dominant.

Let your WHY be the reason you are known and you will not regret. Because your WHY is your personal brand. Let I sell you. So, what are you known for?

The writer is the author of ‘Passionpreneurship Demystified’, ‘Business Networking’ and ‘Face The Elephant’, all acclaimed business books. He is also the Lead Coach at PBL Africa, a firm founded on the Passionpreneurship principle. 

Author: pblafrica
Passionate about personal branding and entrepreneurship. Wana be influence!

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